{"id":18154,"date":"2025-11-12T11:17:00","date_gmt":"2025-11-12T11:17:00","guid":{"rendered":"https:\/\/gruendungsregiongoslar.de\/news\/pura-vidya-where-a-love-of-life-becomes-a-calling\/"},"modified":"2026-10-03T10:07:21","modified_gmt":"2026-10-03T10:07:21","slug":"pura-vidya-where-a-love-of-life-becomes-a-calling","status":"publish","type":"news","link":"https:\/\/gruendungsregiongoslar.de\/en\/news\/pura-vidya-where-a-love-of-life-becomes-a-calling\/","title":{"rendered":"\u2018Pura Vidya\u2019 \u2013 Where a love of life becomes a calling"},"content":{"rendered":"<div class=\"ce_text block\">\n<div class=\"textOnly\">\n<p style=\"text-align: justify;\">Full of energy, flexible in mind and body, and radiating a love of life: Katrin Streich has run her own company, \u2018Pura Vidya,\u2019 since 2023. In it, she has found her calling. She describes how much she values the flexibility of her work and the challenges that come with it in her startup story.<\/p>\n<p style=\"text-align: justify;\">Educational leave courses, yoga trips to sunny places, cooking workshops \u2013 when asked what she does for a living, Katrin laughs: \u2018I&#8217;m an ambassador for the joy of life.\u2019 She chose her range of services to give people opportunities and tools to experience that joy. Individuals and companies in the region that actively support their employees&#8217; health benefit from them. She draws on several years of experience as an independent workplace health management expert in the Netherlands.<\/p>\n<p style=\"text-align: justify;\">The desire to help people live healthily and stay vital into old age also prompted her career change. She previously worked at WiReGo, where she supported aspiring founders, among others, on their way to self-employment. \u2018It was a great job, and I learned a lot,\u2019 she says.<br \/>As a speaker in WiReGo&#8217;s startup course, she always emphasized an entrepreneurial focus as an important quality for self-employed people. That knowledge now helps the 46-year-old pursue her own path deliberately. \u2018I&#8217;m full of energy and enthusiasm, creative and open to new things,\u2019 she says. \u2018Focus helps me avoid spreading myself too thin and pay attention to my own energy levels.\u2019 Over two years, that has allowed her to expand and deepen her planned business model fairly directly.<\/p>\n<p style=\"text-align: justify;\">Inspired by her former colleague Anja Bl\u00fcmel, she has made the \u2018Penner &amp; Renner analysis\u2019 a firm part of her thinking. It involves looking closely at which areas of the business create financial value and where the effort may outweigh the benefit.<\/p>\n<p style=\"text-align: justify;\">As a single mother, her business model gives her enough flexibility to meet all the demands of her life. \u2018But self-employment also calls for the occasional night shift after the children are in bed,\u2019 she says. \u2018Because I&#8217;m following my passion, it&#8217;s tiring but not a burden.\u2019<\/p>\n<p style=\"text-align: justify;\">Her advice to aspiring founders is not to approach it too rigidly. \u2018You need a certain mental flexibility to build your own company with confidence,\u2019 Katrin emphasizes. \u2018Finding the right balance between flexibility and focus is the real challenge of self-employment.\u2019 <\/p>\n<p style=\"text-align: justify;\">What matters to her is staying open and building a network without seeing others as competitors. \u2018The more generously we treat one another, the more there is for everyone,\u2019 is her approach to life. She wants to live what she teaches \u2013 and, judging by her radiant smile, she seems to be doing so very well.<\/p>\n<p style=\"text-align: justify;\">Information: <a href=\"https:\/\/www.pura-vidya.de\" target=\"_blank\" rel=\"noopener\">www.pura-vidya.de <\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Full of energy, flexible in mind and body, and radiating a love of life: Katrin Streich has run her own company, Pura Vidya, since 2023.<\/p>\n","protected":false},"featured_media":18133,"template":"","meta":{"_acf_changed":false},"news-kategorie":[90],"class_list":["post-18154","news","type-news","status-publish","has-post-thumbnail","hentry","news-kategorie-startup-stories"],"acf":{"news_kategorie":90,"kurzbeschreibung":"Full of energy, flexible in mind and body, and radiating a love of life: Katrin Streich has run her own company, Pura Vidya, since 2023.","inhaltstyp":"gruenderstory","interne_gruendungsberatung":false,"anzeigedatum":"2025-11-12 11:17:00","bildstatus":"originalbild","bildquelle":"Former Startup Region website","bild_alt_text":"\u2018Pura Vidya\u2019 \u2013 Where a love of life becomes a calling","original_bild_url":"https:\/\/gruenden-region-goslar.de\/files\/Newsbilder\/Gr%C3%BCndungsstories\/2025-11-11-story-katrin.jpg","alte_url":"https:\/\/gruenden-region-goslar.de\/news-leser-gruendungsstories\/gruendungsstory-pura-vidya.html","import_hash":"7ed4aeb1b17645f619b47cde282cb3d2a78d4b68"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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