{"id":18168,"date":"2025-09-19T10:44:00","date_gmt":"2025-09-19T10:44:00","guid":{"rendered":"https:\/\/gruendungsregiongoslar.de\/news\/elevator-pitch\/"},"modified":"2026-10-03T12:03:05","modified_gmt":"2026-10-03T12:03:05","slug":"elevator-pitch","status":"publish","type":"news","link":"https:\/\/gruendungsregiongoslar.de\/en\/news\/elevator-pitch\/","title":{"rendered":"Elevator pitch"},"content":{"rendered":"<div class=\"ce_text block\">\n<div class=\"textOnly\">\n<p style=\"text-align: justify;\">Having a great business idea is one thing. But how can you communicate it so convincingly that outsiders become excited about it and, ideally, are willing to invest? Whether someone is a customer, business partner or banker, an idea that persuades from the start has a good chance of being implemented successfully. <\/p>\n<p style=\"text-align: justify;\">Summing up the benefits of your company or products in just a few words is difficult for most entrepreneurs. Yet the first sentences often determine success or failure. The idea behind an \u2018elevator pitch\u2019 makes the point: imagine meeting a decision-maker in a high-rise elevator and winning them over during the short ride so that they spontaneously agree to a meeting.<\/p>\n<p style=\"text-align: justify;\">A successful pitch depends on knowing your target audience and its needs. It addresses these questions:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Who are my customers?<\/li>\n<li>What problem can my services or products solve for them?<\/li>\n<li>What makes my offering distinctive from the customer&#8217;s perspective?<\/li>\n<li>What do I need to bring my business idea to market successfully?<\/li>\n<li>What can I offer a potential business partner or investor?<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Your pitch&#8217;s objective also determines the words you choose. Do you want to sell, or are you seeking support? Answer those questions for yourself before finding the right phrasing. <\/p>\n<p style=\"text-align: justify;\">To connect with the person you&#8217;re speaking to, it helps to address needs and feelings. For example, am I offering order through new office equipment, support through bookkeeping services or security through insurance? Or does my product or service give buyers a sense of freedom, calm, safety or relaxation?<\/p>\n<p style=\"text-align: justify;\">You should consider and develop a possible pitch as you write your business plan. Use WiReGo&#8217;s advice and support to prepare as well as possible for your pitch and the many other questions involved in self-employment. Alongside individual advice, WiReGo&#8217;s many events, especially the regular founders&#8217; meetup, provide a good opportunity to develop a convincing pitch step by step. <\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/gruendungsregiongoslar.de\/en\/learning-and-events\/events\/\">Information and dates for events for aspiring founders \u00bb<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Win someone over to your business idea in just a few seconds with an elevator pitch.<\/p>\n","protected":false},"featured_media":18169,"template":"","meta":{"_acf_changed":false},"news-kategorie":[91],"class_list":["post-18168","news","type-news","status-publish","has-post-thumbnail","hentry","news-kategorie-tips-and-information"],"acf":{"news_kategorie":91,"kurzbeschreibung":"Win someone over to your business idea in just a few seconds with an elevator pitch.","inhaltstyp":"news","interne_gruendungsberatung":false,"anzeigedatum":"2025-09-19 10:44:00","bildstatus":"originalbild","bildquelle":"Former Startup Region website","bild_alt_text":"Elevator pitch","original_bild_url":"https:\/\/gruenden-region-goslar.de\/files\/Newsbilder\/Gr%C3%BCndungsnews\/2025\/2025-09-news-elevator.jpg","alte_url":"https:\/\/gruenden-region-goslar.de\/news-leser\/elevator-pitch.html","import_hash":"3de3fcfb8a5a6237eb31a4f171af79925c9bbf64"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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