{"id":18228,"date":"2024-11-08T09:31:00","date_gmt":"2024-11-08T09:31:00","guid":{"rendered":"https:\/\/gruendungsregiongoslar.de\/news\/upcycling-and-sustainability-as-a-business-idea\/"},"modified":"2026-10-03T10:15:24","modified_gmt":"2026-10-03T10:15:24","slug":"upcycling-and-sustainability-as-a-business-idea","status":"publish","type":"news","link":"https:\/\/gruendungsregiongoslar.de\/en\/news\/upcycling-and-sustainability-as-a-business-idea\/","title":{"rendered":"Upcycling and Sustainability as a Business Idea"},"content":{"rendered":"
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Aslihan Bayram launches a fashion label in Goslar<\/strong><\/em><\/h2>\n<\/p><\/div>\n<\/div>\n
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Goslar-based fashion designer Aslihan Bayram has discovered a particularly creative way to upcycle\u2014that is, reuse pre-owned items. She transforms carefully selected second-hand clothes into fashionable one-offs. With her young fashion label \u201cWalking Pieces\u201d, she also wants to make a difference in the fashion and business worlds.<\/p>\n

\u201cThe fashion world still reduces people to beauty ideals and standard sizes,\u201d the founder laments. \u201cWith my label, I want to make beauty in imperfection visible.\u201d To do so, the 30-year-old reworks high-quality menswear. The result is blazers, suits, blouses and more for confident, strong businesswomen. Each piece is unique, designed and sewn by Aslihan Bayram in her studio in Goslar.<\/p>\n

For now, her business is a one-woman show: everything is handled by her, from sourcing pieces at flea markets and second-hand shops to unpicking and remaking them and selling them online. \u201cAt least I have the advantage of being the only one responsible for the quality of my work,\u201d the founder says with a wink. But she is certainly thinking about growth and will initially have her mother\u2019s support.<\/p>\n

Her grandmother was a seamstress, so the passion was practically woven into her from birth. During her fashion design studies, Aslihan Bayram completed a practical semester with a haute couture designer in Istanbul. She was captivated by the art of tailoring and could not let it go. She also developed a desire to bring greater sustainability to the fashion world. In her master\u2019s thesis, she explored the topic of the \u201csharing economy\u201d.<\/p>\n<\/p><\/div>\n<\/div>\n

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When she was put on short-time work due to the coronavirus pandemic, she explored the idea further, and \u201cWalking Pieces\u201d was born: distinctive, high-quality fashion that changes wardrobes after a certain period instead of being thrown away.<\/p>\n

She presented her first pieces on Instagram and received an immediate positive response. With support from WiReGo, she acquired the necessary business knowledge, wrote a business plan, found a suitable tax adviser and founded her company on 1 May 2023. \u201cMy studies taught me everything I needed for fashion design and marketing,\u201d says the designer. \u201cBut I owe my understanding of the numbers to WiReGo.\u201d<\/p>\n

It is not just her designs that are unusual. A piece of leather from a shoe might serve as an appliqu\u00e9 on a blazer, for instance. Her business model is different, too. Every garment is one of a kind. Only a limited number are ever available in the online shop. The release date for the next pieces is announced via newsletter and social media. \u201cThat keeps my customers curious,\u201d explains Aslihan Bayram. \u201cMy clothes are exclusive, and my customers want to be treated that way, too.\u201d The founder is convinced her idea will succeed. She works with Instagram influencers to help promote it. \u201cYou have the best experiences when you follow your own path,\u201d she says with a laugh. It will be exciting to see where she and her garments go from here.<\/p>\n

www.walking-pieces.com<\/a><\/p>\n<\/p><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Goslar-based fashion designer Aslihan Bayram has discovered a particularly creative way to upcycle\u2014that is, reuse pre-owned items.<\/p>\n","protected":false},"featured_media":18229,"template":"","meta":{"_acf_changed":false},"news-kategorie":[90],"class_list":["post-18228","news","type-news","status-publish","has-post-thumbnail","hentry","news-kategorie-startup-stories"],"acf":{"news_kategorie":90,"kurzbeschreibung":"Goslar-based fashion designer Aslihan Bayram has discovered a particularly creative way to upcycle\u2014that is, reuse pre-owned items.","inhaltstyp":"gruenderstory","interne_gruendungsberatung":false,"anzeigedatum":"2024-11-08 09:31:00","bildstatus":"originalbild","bildquelle":"Legacy Goslar Startup Region website","bild_alt_text":"Upcycling and Sustainability as a Business Idea","original_bild_url":"https:\/\/gruenden-region-goslar.de\/files\/Newsbilder\/Gr%C3%BCndungsnews\/2025\/2025-story-bayram.jpg","alte_url":"https:\/\/gruenden-region-goslar.de\/news-leser-gruendungsstories\/upcycling-und-nachhaltigkeit-als-geschaeftsidee.html","import_hash":"481a3bd1fcd0c38c7c3bc780dbff980264c0b570"},"yoast_head":"\nUpcycling and Sustainability as a Business Idea - 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