Successful founders need more than enthusiasm. With good planning and structure, you can turn your idea into a viable concept.
Startseite » Your startup journey » Make a plan
Good ideas rarely fail because of a lack of creativity, but because of a lack of preparation.
Challenges of starting a business
The challenges differ depending on whether you’re starting a new business, moving your company forward or planning a succession. Find out what you need to consider.
Market & target group
- Who are your customers?
- What problem do you solve?
- Are there already similar offerings?
Competition & positioning
- What sets you and your offering apart?
- What added value do you provide?
- How do your competitors work?
Assess risks realistically
- What obstacles could arise?
- How can you protect yourself?
- How will you meet your capital needs?
Use our mostly free events to develop yourself and your business.
- Startup and Innovation Academy
- Startup event series – a starter pack of knowledge for your business
- Startup roundtables
- TUniCorn ideas competition and much more
- 2026-10-27
EVENT OVERVIEW
All events at a glance
Discover more offers related to startups, growth, knowledge and networking.
- 2026-11-03
EVENT OVERVIEW
All events at a glance
Discover more offers related to startups, growth, knowledge and networking.
- 2026-11-05
EVENT OVERVIEW
All events at a glance
Discover more offers related to startups, growth, knowledge and networking.
- 2026-11-10
EVENT OVERVIEW
All events at a glance
Discover more offers related to startups, growth, knowledge and networking.
- 2026-11-12
EVENT OVERVIEW
All events at a glance
Discover more offers related to startups, growth, knowledge and networking.
- 2026-09-11
EVENT OVERVIEW
All events at a glance
Discover more offers related to startups, growth, knowledge and networking.
Use the offerings of Gründungsregion Goslar for your venture.
Is your plan in place?
Learn from others to move your project forward.
Find support in our community:
- Connect with startups, businesses, funders, advisers and investors across Lower Saxony
- Search, connect and be discovered
- Events and informal meet-ups